What is an Airbnb management service?
An Airbnb management service is a company that manages seasonal lets on behalf of an owner, including services such as: meet and greet, cleaning, check-out, ad creation and communication with guests, etc.
In fact, although we're talking about Airbnb management services we could equally talk about short-stay management services, holiday lettings management services, short-stay management services or even 2.0 management services to refer to our trade. Indeed, for the most part, we don't only rent through Airbnb but also on a range of platforms that have emerged over the past few years. And while our trade was less reliant on the internet in the past, it still existed well before Airbnb.
The marketing choice to call ourselves an "Airbnb management service" was made by the management services themselves in order to piggyback the success of Airbnb. This is because it's the platform that resonates the most with the general public.
Why use an Airbnb management service?
Our potential customers generally contact us because they want to rent out their property during the holiday season without having to manage their short-term lets.
Communicating with guests, cleaning between each let, meeting and greeting guests who often arrive late... letting during the holiday season is certainly more profitable (two to three times the amount for a standard let) but is also more time-consuming! The added value of an Airbnb management service is that it organises the entire rental management process.
When you let an asset, by definition you are not available on-site, and therefore, the idea of delegating makes perfect sense. Before the general public were really aware of the management services offer, many owners managed everything themselves or had (more or less successfully) perfected their own management of their property with the help of their concierge, cleaner, neighbours or even friends. Even today, most customers who use the BnbLord service do so because they want to let during the holiday season but they don't feel like managing or organising the management of their asset.
The other aspect of our work, which is frequently overlooked, because it is all too often neglected by management services themselves, is to create rental value. With BnbLord, we are always looking at how we can let at a higher rate for our customers and offer them a better service, rather than simply focusing on how we are going to manage the logistics relating to holiday lets. Of course, the key element of our job is logistics, but it shouldn't stop there! It is also about creating added value.
Professional photos? Increases your visibility by up to twofold. Dynamic prices adapted to seasonal demand? A 20 to 40% increase in booking requests. Advertising your let on both Airbnb and Booking.com? A 30 to 80% increase in booking requests.
An essential part of our job is/should be to maximise the rental incomes for our customers, through know-how or technical skills that they are not able to implement themselves, in order to achieve more frequent lettings at higher prices.
How much does an Airbnb management service cost?
On average, an Airbnb management services costs 20% of the rate per night (18% for BnbLord). On top of this are the fixed fees that will be added to each reservation and which are intended to cover the logistical costs. These fixed fees are generally passed on to the guests.
However, a good management service is one that gives back. .
Let's imagine, for example, that your apartment lets for €110 per night on average with an occupation rate of 70%. You delegate your advert to a management service that replaces your photos for more professional-looking ones, arranges for your ad to appear on several platforms, etc. and therefore manages to increase the price per night up to €120 and the occupation rate to 80%.
Your rental income would increase from €2,310 to €2,880 per month, that is €2,360 bearing in mind the commission for the management service, which means that you earn more money without even having to worry about how to manage this!
Who are the main actors in the Airbnb management services sector in France?
Paris has long been the Airbnb capital, that is to say, the city that has the most Airbnb adverts, which in turn has resulted in the emergence of an ecosystem around Airbnb that the management services are part of.
Therefore, it's only logical that as a key player in the French Airbnb management services sector, BnbLord is based in Paris. In some ways, Airbnb management services are somewhat disproving the claim that the gig economy would create few jobs. With hundreds of hours of cleaning and daily meet and greet services, there are a whole plethora of jobs and freelancers who are essential to managing our short-term lets!
France has more than half of the top 20 European tourist destinations, and so it makes sense that our management service has operations in Biarritz-Anglet-Bayonne, Paris, Bordeaux, Lyon, Marseilles, Montpellier, Strasbourg and Toulouse, with Nice, Cannes, and the ski resorts in the Alps!